- Developmet of a new brand identity, to position the state among competition as the ultimate destination for Business and Leisure- DESTINATION CROSSRIVER.

- Deployment of the new identity and template on liveries, calendars [wall+ table], Christmas cards, stickers and multi media campaign on billboard, press and TVC, radio, destination branding, website screensavers and state branding media e.g. helmets, taxi cabs,
directional signs etc

- Standardisation of the brand identity through the development of a brand identity manual to ensure discipline in the application of the brand logo, colours, fonts, elements etc.

- Total projection of the annual Christmas Festival and Calabar Carnival events [Calabar and Lagos through the employing of a brand platform and template across all medium viz: press, billboard etc.]